These are the same one-page checklists I use when I'm auditing a Shopify store. No fluff, no upsells — paste your email once and you get the whole library, plus one new operator move every week.Subscribe to the newsletter at theoperatorplaybook.org to get the full library.
Three Klaviyo flows worth more than 30% of your DTC revenue — abandoned checkout, browse abandonment, and post-purchase. Exact triggers, exact send-time logic.
Why your shipping rules are killing AOV (and the 3-line fix in Shopify Admin that recovers it the same day).
The discount logic that quietly destroys margin — and the simple rules to lock it down without losing repeat customers.
The 7 segments every store should have on day one. Copy-paste filter logic included.
Launching subscriptions on Shopify in a single weekend — product setup, billing intervals, and the welcome flow that keeps churn under 6%.
A repeatable Monday-to-Friday operator cadence — what to look at, what to ship, what to ignore. Borrowed from operators running $5–50M stores.
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